Incentivizing performance is nothing new. But does it work in the HVAC industry or does it just promote manipulative practices that defraud desperate and unsuspecting customers?

If there is one thing that the marketing geniuses have excelled at and mastered, it is the idea of an air conditioning system tune-up. But what even is a tune-up and is it actually needed?

It seems everyone has a nearly perfect review these days. That’s because these companies have all figured out the review game. Are these reviews simply to showcase the strengths of the company, or is the real purpose so that companies can charge more?